One of the most important things you can do to make sure your web site is visited, is to do the right keyword research. Since people use keywords to search for information in search engines like Google, Yahoo, and Bing, you’ll want to target appropriate keywords if you wish to show up at the top of the results pages.
You can find relevant keywords in many different ways, but the easiest way is to use Google’s free Keyword Planner tool.
You can find it at: https://adwords.google.com/
Simply type in a keyword for your website that you believe people are looking for, and Google will give you many keyword ideas.
Example: If you’ve got a website about business insurance, you would enter terms like “workmans compensation”, “liability insurance”, “business insurance”, “commercial insurance”, etc.
Google also gives you the numbers that tell you how often people search for each term. That way you know the keywords you’re targeting are worth your efforts.
Another important piece of invaluable information, is figuring out how much competition there is for each keyword you’ve chosen. If you are targeting words that have too much competition it’s going to be harder for you to reach the top of the search engine results pages. This tool also tells you the advertiser competition within the search results.
The Google Search Tool also tells you the approximate search volume, so that you can see if it’s a key phrase worth pursuing. In other words, if you choose a key phrase like “CFP designation” because you think that people are looking for that, then you’ll notice, by using this tool, that not many people are looking for such a phrase.
Therefore, stay away from key words and phrases that have little or no search volume. Alternatively, you can rank very high, very quickly for a key phrase that is not competitive, and has a low search volume. The key is to have a significant search volume, and choosing as many of these key phrases as possible. I’ll go into this keyword strategy in another post.