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Author: Edison

Interview With Cynthia Marsh-Croll of WEDC

Ever wonder which types of services are offered to business owners for free, that pack great value? Today's interview is with Cynthia Marsh-Croll of the Women's Enterprise Development Center. Watch and hear everything you get as a business owner in the Westchester, Orange, Sullivan, Putnam, Dutchess, Ulster and Rockland counties within the Hudson Valley NY Region. [embed]http://video.gvovideo.c...
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Your Goals Shape Your Future

Business Secret #2 Create Short and Long Term Realistic Goals and Adhere to a Specific Date by Which to Achieve Them by Edison R. Guzman A&E Advertising and Web Design This business secret is perhaps the most overlooked, because it is so simple in nature. Below is an excerpt from one of my books, “Customer Attraction Secrets“. After speaking with hundreds of business owners in the past few...
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Do You Know Where You’re Going?

After posting the 21 Secrets to Business Success video yesterday, I received great feedback via e-mail. Here’s what Kathy Zdanowicz of Peaceful living Through Feng Shui emailed me: “WOW Edison!  That was a definite WOW!!!  Very, very good.  I will definitely follow all of the steps.” This and many other comments were made, and I’m very glad the presentation was well received. Since it was ...
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How to Save Thousands of Dollars in Advertising Fees

By: Edison R. Guzman A&E Advertising and Web Design� You run two ads. One ad in the local major newspaper, and the other ad in a smaller circulation, yet more targeted paper. Which of the two ads work best? Some will argue that the print media with the larger circulation will get the best results. Others will argue that a targeted media will get the best result. Want to know which is best...
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Take the time to create your Unique Selling Proposition

By: Edison R. Guzman� A&E Advertising and Web Design Your Unique Selling Proposition or Unique Selling Advantage as some may call it is a statement or slogan you can create that tells your prospective customer what�s different and unique about your company, that they should do business with you instead of the competition. I always hear things like: “We have great customer satisfaction” or, “...
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